Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants, or sponsors. Marketers use both inbound and outbound event marketing strategies for promotional purposes. Event marketing is one of the best ways to:
  • Build brand awareness
  • Increase customer engagement
  • Generate leads
  • Educate prospects and customers
  • Upsell customers
  Event Archival is a great tool to capture significant events like Seminars, Guest Lectures, Marketing Meets, Road Shows, Training Sessions, Foreign Delegates’ Visits, Product Launches, Press Releases, etc. Not only does an event archival help you record an event, but it also enables you to share it with people – employees, clients, etc – by crossing barriers of time and location.  

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