- Build brand awareness
- Increase customer engagement
- Generate leads
- Educate prospects and customers
- Upsell customers
Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants, or sponsors. Marketers use both inbound and outbound event marketing strategies for promotional purposes.
Event marketing is one of the best ways to: