Promotional marketing is a set of activities to share knowledge about a particular brand, product, or service with as many people as possible with the aim of increasing brand awareness and sales. It’s all about strategies and techniques that help communicate a product to the audience. The goal of promotions is to present your product, increase demand, and differentiate it. So, promotion is the basic element of marketing. In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand, or issue. It helps marketers to create a distinctive place in customers' minds. The aim of promotion is to increase awareness, create interest, generate sales, or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions, and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. The promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual. It is possible to introduce new products and services to the market against existing ones. Do you want high profile public relations with a creative flair that will get you noticed? Kulwant Vision will infuse your organization, project, or special event with an innovative and energetic approach to promotion that gets results.